Consultant Spotlight: April Pearson
Proofreader and Copywriter Who Brings Detail and Heart to Every Project
April Pearson
Consultant
April Pearson is a marvel. She is an exceptionally detail-oriented proofreader with superior pattern recognition and organizational skills. She is an expansive, creative copywriter with a passion for the craft of writing for impact that gets results.
Elevating Content with Precision and Expertise
April’s work is defined by her high standards for personal performance and her ability to draw on experience to solve problems. Throughout her career as a freelance proofreader and copywriter and in her previous roles at some of the largest marketing firms in the Midwest, she has collaborated with businesses, ad agencies, and nonprofits to develop strategic and creative deliverables.
April’s proofreading expertise is essential in highly technical, regulated, and sensitive fields. For example, she proofread a series of workbooks for an organization that creates curriculum for addiction treatment and justice services agencies. In this role, she corrected an average of 96 errors per 5,000-word piece, ensuring accuracy in materials trusted by over 5,000 organizations nationwide.
In the copywriting arena, April helped a major tool company with a significant launch. She came up with the concept and wrote copy for the entire campaign, including print ads, videos, and event collateral. The campaign's success was notable: It won a gold Addy, and demand for the tool exceeded supply by six months.
“It’s like my brain has two really different settings,” says April. “On one hand, I am super focused on the details and rules for things like grammar, punctuation, and spelling. On the other hand, I am thinking holistically where every aspect of a copywriting project has to make strategic sense for the end goal.”
“I’m a firm believer in the power of ‘small’ things, like something as simple as using inclusive language. One simple adjustment can make a huge difference”
Bringing Empathy to Community
If you’ve met April, you’ll know she’s more than business expertise; she is empathy personified. “I’m a firm believer in the power of ‘small' things, like something as simple as using inclusive language. One simple adjustment can make a huge difference,” says April.
Custom children’s books for modern families by Popinjay Press
April’s passion for community flows beyond her work. You’ll find her volunteering with a local ballet academy that serves underrepresented communities, helping with after-school programs, and running her small business, Popinjay Press. Using the marketing skills developed throughout her career, she writes, illustrates, and publishes diverse and inclusive children’s books that can be customized to represent unique family dynamics. She sees this as the perfect culmination of her love for art and literature, her passion for social justice, and her experience in communications. In her own words, “If the work I do helps even one child feel more secure, then I’m doing the right thing.”
April sees the connections between decisions, people, and society at large, and acts with integrity in both her personal and professional life–of course, she is a natural fit for Collabry.
“I am thinking holistically where every aspect of a copywriting project has to make strategic sense for the end goal.”
Connecting with Collabry
Collabry is built on a balance of head and heart, with strategic thinkers who put people first. We provide the ease and expertise, bringing clarity, compassion, and calm to even the most complicated projects. Let’s talk about how we can bring head and heart to your next project.